October is the month dedicated to raise more awareness on breast cancer. In Malta, various organisations joined forces to organise information campaigns on breast cancer and raise funds to continue with the programme which complements the conventional treatment given to patients with chemotherapy and medicines.
Marigold Foundation together with Europa Donna Malta organisation will work closely in organizing the activities.
During the launching of the 4th edition of Pink October, Marigold chairperson Michelle Muscat said that the theme chosen this year is Face the Fear. She said that the theme delivers a message for women not to fear breast cancer screening because there are some who ignore the invitation for screening by the health authorities.
Michelle Muscat added that “similar to last year we are being bold with persons to challenge them a bit – what is the fear that one feels? Fear he is not conscious about or fear on how he takes care of himself? From tests? Tests do not hurt people, they are comfortable; so we have to quantify fear, we have to know why this fear is taking over”.
Mrs Muscat said fund raised during the campaign will be used to continue the programme initiated last year to complement the treatment given to patients through chemotherapy.
The Prime Minister’s wife said that the Pink October campaign consists of various events planned to increase awareness on breast cancer including in schools so that from a tender age, awareness on cancer is increased. The activities include Bikeride, which for the first time will start in Malta and continues in Gozo.