“Buy local!” – why buying Maltese products is worth every cent

Nowadays when it comes to shopping we’re spoiled for choice. Most of the time, you can even be served from the comfort of your home and save a pretty penny. However, this is still beyond the reach of the average person. This principle also applies in the case of the agricultural sector which provides us with most of the food we consume every day. Foreign vegetables and fruits can be found at cheaper prices. Nevertheless, the goodness and freshness of the local product is just as satisfying to the palate, possibly even more so.

In 2013, aided by two students, Jeanette Borg, an MCAST teacher who has been working in the field of agriculture for more than 20 years, set up the Malta Youth in Agriculture foundation, known as the MaYA, aimed to protect the interests of young farmers. The perfect opportunity for the public to further appreciate the local product.

In comments to tvm.com.mt Ms Borg said that although there are more men than women who work in the agricultural sector, this has not deterred her from doing her utmost to support and give a voice to the hard work done in this sector on our shores.

Beyond increased training and investment resulting from Malta’s membership in the European Union, Ms Borg drew attention to the fact that such a partnership has facilitated the importation of a number of products and that this has been and continues to be one of the main challenges that has faced the agricultural sector since May 2004.

Encouraging the public to ask for local fresh produce, Ms Borg said that her dream is to see more farmers and villagers come out of their shells and tell it like it is where necessary with a view to keeping the agricultural sector alive.

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