Air Malta Holidays launched – packages offered to facilitate incoming tourism
The national airline has a new branch named Air Malta Holidays that is offering holiday packages in Malta. Through a new internet site the company is offering packages that combine Air Malta flights with hotel accommodation and airport transfers. The branch managers said the aim is to appeal to new niches in the tourist market.
This is a return by Air Malta into the packages market after an absence of a number of years.
The airline’s Chairman, Charles Mangion, said the packages are aimed to attract a widespread of passengers. He said the specific aim is to attract tourists during low and shoulder month periods that need further boosting.
Asked whether the packages will create competition against travel agencies, Air Malta CEO, Clifford Chetcuti, said on the contrary this will enable them to complement and make easier their operations.
He said the service known as whitelabelling is also aimed at tour operators to operate the process themselves and the airline will work with them by offering them a service to enable them to offer services to their clients.
The Commercial Head of the national airline, Paul Sies, said the packages will be filling a void the airline has been suffering from as it has not been offering such packages in it market operations. He said it will now be easier for prospective tourists to book their holidays.
”More and more people want to have the security of a one package,” he said.
Sies also said the company will also be offering portals for events and conference organisers through Air Malta Events and Air Malta Conferences.