The popular fast food company, McDonald’s, has lost the trademark for Big Mac in a legal battle with an Irish competitor.
In Court, the Irish company Supermac testified how the American company McDonald’s had stolen its trademark. Pat McDonagh, the founder of Supermac, further said that as a result of this the American company had never allowed Supermac to enter different markets.
According to McDonagh, the leading fast food company is an expert in what is known as ‘trademark bullying’.
The case was heard in front of the European Union Intellectual Property Office (EUIPO) where McDonald’s was requested to refrain from using the stolen trademark ‘Big Mac’ as well as ‘Mc’.
For McDonagh this was a historic win because the small company managed to win a case against this giant global company.
On its part, McDonald’s said it intended to appeal this decision and said that the trademark BIG MAC belongs to the American company around the whole of Europe.