Foreign Affairs
Japan: Artists effort to change St Valentine’s Day tradition by giving roses

In Japan, musicians and dancers descended on Tokyo’s roads in the hope of changing the Japanese tradition that in St Valentine’s Day men do not give presents to their lovers.

Contrary to various countries, a very old practice exists in Japan on St Valentine’s Day that women buy chocolate to the person they love most, while some of the men reciprocate a month later on the day known as ‘White Day’ in Japan.

Japanese artists tried to create an atmosphere in which men could make women happy by receiving flowers and possibly feel comfort in buying them a rose or two.

Despite these efforts, some of the men were not convinced and were more interested in receiving than giving a present.

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