The current most popular dolls, the L.O.L. Surprise Dolls, will be in Malta next April and will perform a spectacle of song and dance not only for children but whole families at Ta’ Qali’s Convention Centre.
Visit Malta and the British company Carter Entertainment will collaborate for this spectacle to be presented in Malta for the first time with the aim of creating a new entertainment niche in the country.
We were in London, in front of the Wembley Arena, shortly before a live show to be given by the L.O.L Surprise Dolls. Many people are entering to see the spectacle, including families, youths and celebrities … and we met Alesha Dixon, Fearne Cotton and it appears there is great excitement.
The Wembley Arena reverberated with joy, movement and sound as soon as L.O.L. Surprise Dolls took to the stage and throughout their performance – a show with a positive message that beauty is not merely a sole factor because the most important aspect is how one feels inside.
Bart Doerfler, the show’s writer, director and choreographer said this spectacle of song and dance is woven with elements of education and inclusivity.
“I wanted a concert for the entire family. This is the child’s first time to come in, party with Mum and Dad, have a great time with Mum and Dad, get up and dance and feel the freedom to do so. And so I incorporated that idea so that it’s a show for the whole family, it’s not just for kids and then we added another level to the magic by working with holograms”.
This tour currently touring Britain will also be visiting Malta to enable families to enjoy a great spectacle.
The Permanent Secretary at the Ministry for Tourism, Ronald Mizzi, said that through such collaborations Malta is continuing to enhance its position as a base for great associations as a mean to continue attracting family tourism to the country.
He said all the UK shows taking place currently are also branded with the Visit Malta partnership. This is presenting three great opportunities including strong marketing for Visit Malta and strong brand association because L.O.L. have a strong appeal and will help create a niche that has not so much been exploited in the country, that of family entertainment.
The Minister for Tourism, Clayton Bartolo, aid event such as these continue to widen the country’s tourism appeal as a safe and secure destination for family holidays.
He said that the fact that Visit Malta is an official destination partner for L.O.L Surprise, an organisation that is one of the world’s most popular brands where family and child entertainment is concerned and truly underlines the country i focussing on the quality tourism sector which should become the order of the day.
In all, 24 representations will be performed at the MFCC at Ta’ Qali during the first weeks of coming April and these are expected together to attract over 100,000 persons.