Ronaldo deals a kick to Coca-Cola -company’s share value plunges by $4 billion
Yesterday was all about Cristiano Ronaldo. Not just because after yesterday’s game Hungary-Portugal he became the highest-scoring player in the European football leagues surpassing Michel Platini, but yesterday will be remembered for the blow he inflicted on the group Coca-Cola.
At the start of a news conference, Ronaldo removed two bottles of Coca-Cola in a gesture signifying that you should drink water not coke. As a result, the company’s shares fell by $ 4 billion. Coca-Cola is the official sponsor of the competition.
His first comments at a news conference ahead of the Portuguese team’s first game in the EURO 2020 competition was to drink water. Ronaldo is known for looking after his health and self discipline. In fact during the conference he kept a bottle of water in front of him.
If one ever doubted how much influence this player has on people, yesterday he gave confirmation to the world. Those two words had Coca-Cola shares falling from $ 56.10 to $ 55.22. This means that they fell by 1.6%. The company’s market value dropped from $ 242 billion to $ 238 billion.
The company responded by saying that everyone had the right to drink what they wanted and that taste was subjective.