It started life when Edward Vincenti Kind began importing an impressive number of products that included cosmetics, ladies’ shoes, household goods, radios and passenger cars.
It operated from Republic Street in Valletta and imported and sold worldwide known brands like GEC, Max Factor, Buick and Chevrolet, both American car brands and the British Austin. After the end of the second world war, Mr Kind made business contact with Daimler-Benz in West Germany and Renault in France.
Meanwhile, in 1953 his son the late Richard Vincenti Kind, who had been trained in the various firms represented by his father, bought all the shares and took over the running of Auto Sales Co. The rest, as they say, is history.
To celebrate, Auto Sales Ltd., which forms part of the Renmer Group, has prepared a number of activities to be held throughout the year.
During this year the company will be reserving a part of the sale proceeds of each vehicle sold in a special fund. It plans to use the monies gathered to make a donation to an NGO every quarter.
The NGOs have been chosen in such a way as to cover 3 different sectors, namely those who help people with medical or special needs, those that aim to promote Maltese promising musical talent and those that work for the preservation of Maltese heritage. In respect of the latter two NGOs, Auto Sales Ltd has paid for the restoration of a rare and valuable book at the National Library in the first quarter and has made a donation to the BOV Joseph Calleja Foundation.
During this anniversary year, all customers who register a vehicle of any of the company’s brands will be receiving a small special gift as a token of the company’s appreciation.
As part of the 90th Anniversary celebrations, a Treasure Hunt for the company’s employees has been organised for the coming May. This competition will be run by a group of independent judges and each member of the winning team will receive a prize.
Also, as part of the anniversary celebrations a staff competition will be held in June and December of this year. The employee with the best initiative and performance will be nominated by all the other company employees and will be suitably rewarded.
The main celebration of Kind’s 90th Anniversary took place on the 10th April 2019. Several persons from the company’s principals Daimler AG and Renault SA attended, namely Vincent Tourette – Managing Director from Renault, Briony Hill – Renault Markets Coordinator and Importers, Robertino Renz – Regional Marketing & Sales Manager for FUSO Europe, and Kai Hoffman – Daimler Overseas Region Manager.
The reception marking the anniversary, held at Kind’s Auto Sales Ltd Mercedes Benz and Renault showrooms in Lija was well attended by both esteemed clients and all company staff members. Throughout the evening attendees enjoyed musical performances by Red Electrick and Renault brand ambassador Ivan Grech.
The directors would like to take this opportunity to publicly thank the company’s employees, past and present, for their service and dedication. A special thanks also goes to its numerous customers, its principals and business partners who over the years have continually expressed their confidence in the company’s products and services, with their unwavering loyalty and trust.